The client is a Corporate Forex Risk Hedging and Advisory consultancy in India which has an average of 72% reliability record and has consistently been top-rated by Bloomberg since 2015. 

Even with all these unique tangible points, they have remained a business without creating their brand. This has resulted in clients negotiating harder with them and thus paying them less value than what they deserve. 

Over weeks and many meetings later, we identified the Brand Strategy and the Marketing plan required to achieve a brand positioning among their prospects. 

Outcome: As implementation is still pending, we will update the results with the client's permission.

There are Ayurvedic formulations which have the potential to heal us and build our immunity. These preparations are based on ancient knowledge of various herbs and natural products.

 This client has the oldest Ayurvedic brand in modern times. So, when they needed to relaunch a variant of the original which has no added sugar, they needed to base it on their target audience i.e. diabetics. 

As part of NDTV, we gave the solution in the form of a discussion and stories about diabetes in India and how can ayurveda help.

 Outcome: Established World Diabetes Day as the platform for this brand variant. TV and Digital media chosen for the same.

A well-established surrogate brand which is about the art of filmmaking, wanted to create an on-ground extension and showcase it on Television and Digital media. 

Curated the content with the help of India's leading film critic.

Produced quality TV content from the on-ground events across Indian cities. Bringing the directors, producers, and actors of the films made under the surrogate brand.

Outcome: Successfully established the brand in the on-ground space to create more recall for the surrogate brand.