B2C, Product, New Product Line/Sub-Brand

Samsung is an extremely well-established name in the mobile phone category. But back in 2014, when they needed to launch their innovation-first Galaxy Note-4 and a Wearable (a first for an Android phone at that time), they needed a good Strategic Brand Partner and storytelling platform. 

NDTV and Samsung came together to create the first-ever and unique Samsung Blog-A-Thon, where top tech bloggers created their own stories with and around the phone and wearables.

 Outcome: Samsung Blog-A-Thon was extremely successful in establishing a new segment and sub-brand for Samsung. 

B2B, Software, Global Markets

With a high level of awareness about data privacy across the globe, a need to comply with data privacy internationally has arisen. This is a startup that focuses on Salesforce clients with technologies that help them achieve exactly that.

 The idea was to increase awareness about their key products through Social Media. SEO, and SEM.

Outcome: within 6 months the followers, engagements and website traffic increased.

B2B, Social Cause, Media Brand

With a huge population which has limited access to essentials, India comes across as a powerful economy which is still running on half-steam. 

The reason; many children do not grow to their full brain and body potential is due to a lack of nutrition. Thus, in 2019 Outlook under the aegis of the Ministry of Women and Child Development, conceived the idea of creating a unified platform on Nutrition. Bringing all government, NGOs, national/International organizations, and Private entities involved in Nutrition and spreading awareness about this.

Outcome:  Outlook Poshan became the hub for discussion on nutrition and child health in the country. Outlook Poshan 2.0 was a rebranding and brand enhancement in year two. It is still big on facebook: https://www.facebook.com/OutlookPoshan

B2C, New Education Technology (EdTech)

edZeb being a new brand, needed someone to set the tone of their brand marketing and the most important brand touchpoint, ie Counselling.  

We created a seamless communication from their lead generation to counselling which was missing earlier. Plus, we brought in the essence of their brand persona to the counselling.