top of page
BRANDROID = Your BRAND's ROI Delivered
BRANDROID = Your BRAND's ROI Delivered
BRANDROID = Your BRAND's ROI Delivered
Articles
Why You Should Not Start An OTC Brand In India, And What To Do If You Have Already Decided
Written by Sudhanshu Soumyan and Google Gemini Sometimes a horrible pitch meeting leads you to write a cautionary tale in the interest of the public. This is one of them. This is based on a recent pitch we made to a well-known nutraceutical (Over-the-counter) client. They had a specific brief: Create a brand campaign strategy. As per our methodology, we asked them to present their business strategy for the next 3 years so that we could align the brand strategy and the specifi
sudhanshusoumyan
1 day ago14 min read
Brand Marketing Terms, Abbreviations, And Jargon Demystified
A simple meeting with your marketing people or your marketing agency turns into a game of Scrabble where you do not even know the meaning of the words to start with! In our interactions with various business owners, we have seen a lot of them are bombarded with clichés, jargon, and abbreviations that marketing/digital marketing agencies throw at them. While we understand that putting these concepts together to give the best solution to the client is at the heart of agencies,
sudhanshusoumyan
Sep 2315 min read
The Power of Branding: Why It Matters for Your Business
A Brand is the Meaning People Attach to a Business A brand is the identity, reputation, and emotional impression connected to a business, product, service, or person. It includes visible elements like a name, logo, colors, and packaging. It also includes less visible aspects such as tone of voice, customer service, product quality, values, and public reputation. A useful way to understand it is this: A brand is what people think and feel when they hear the name of a business.
sudhanshusoumyan
Jul 268 min read
bottom of page