Brand

A simple meeting with your marketing people or your marketing agency turns into a game of Scrabble where you do not even know the meaning of the words to start with! In our interactions with various business owners, we have seen a lot of them are bombarded with clichés, jargon, and abbreviations that marketing/digital marketing agencies throw at them. While we understand that putting these concepts together to give the best solution to the client is at the heart of agencies,

A Brand is the Meaning People Attach to a Business A brand is the identity, reputation, and emotional impression connected to a business, product, service, or person. It includes visible elements like a name, logo, colors, and packaging. It also includes less visible aspects such as tone of voice, customer service, product quality, values, and public reputation. A useful way to understand it is this: A brand is what people think and feel when they hear the name of a business.