People rarely buy only the product in front of them. They buy what they believe it will do for them, how it makes them feel, and whether they trust the name behind it. That belief is the power of a brand. A phone is not just a phone when people queue for it. A packet of butter is not just butter when it feels familiar across generations. A pair of shoes is not just footwear when it makes someone feel ready to run, train, or take on a challenge. A brand gives meaning to a busi